Nike Gets behind 'Team GB' ahead of Olympic Games 2012

With the Olympics literally around the corner... in both timing and location, Nike are continuing their support for Team GB through their 'Greatness' campaign... 


Nike celebrated the imminent start of the Olympic games,  by presenting Eight Leading British athletes, including Mo Farah, Mark Cavendish, Paula Radcliffe, Dai Greene, Luol Deng and Perri Shakes-Drayton with bespoke M65 jackets, packaged in custom built wooden Union Jack presentation boxes - a keepsake for each athlete, as a reminder of their commitment and dedication to their sport, and great achievement in competing in the first Olympics games to be held in London since 1948!


Each M65 jackets is embellished with personal mantras printed in patriotic red on the inside placket, each mantra embodies the spirit of athletic commitment and success to each individual athlete. In addition to the personal mantras on each jacket, a bonded woven Union Jack is stitched on the left arm, while each athlete’s name is embroidered on a Velcro name plate. 


With personal mantras as inspiring as these, there is a little something we can all learn from these influential people...

Paul Radcliffe Checking out her own personal 'Mantra

PAULA RADCLIFFE: “Be the best you can be each day”

DAI GREENE: “100% effort, 100% of the time”

PERRI SHAKES-DRAYTON: “Train hard. There are no short cuts” 


HANNAH ENGLAND: “Every rep. Every session. Every race” 


HOLLY BLEASDALE: “Believe in yourself and magic will happen” 

MARK CAVENDISH: “Remain the fastest. Stay the greatest”

MO FARAH: “Go hard or go home”



LUOL DENG: “I’ll return to deliver” 

Basketball legend Scottie Pippen surprised Luol Deng with his customised special gift at the World Basketball Festival in Brixton, while  Track & field legend Carl Lewis presented Perri Shakes-Drayton with her bespoke M65 jacket.

Scottie Pippen surprising Luol Deng with his M65 Jacket

Carl Lewis and Perri Shakes-Drayton - Love her reaction in this pic!

Personally, I find Nike's gifting ethic and the responses of each of the athletes extremely heart warming -  finally something that an individual can take away with them, wear with pride, and know is throughly well deserved! 


All thats left for me to say is - GO TEAM GB WE ARE ALL BEHIND YOU!!!